Nima Nuru Sherpa, proprietor Managing Director and team leader of Cho-Oyu Trekking, not only has as extensive experience of over 20 years in the tourism industry but is equally active in promoting the tourism sector in Nepal in particular and that of the South Asian region in general. He has served as the Vice President of the Trekking Agencies Association of Nepal (TAAN) and Vice President of Nepal Mountaineering Association (NMA). Nima has a highly dedicated commitment to promote responsible tourism by providing top quality service through his organization.

Nima's extensive field experience, complemented by a well-developed skill, assures that every trek, expedition and venture is planned in detail and executed accordingly from start to finish. He has trekked most of the routes personally and is not only familiar with the villagers en route but also knows the villagers personally.

Nima has considerable experience in catering to the needs of foreigner nationals from different parts of the globe as well, and is himself widely traveled. Cho Oyu host groups from throughout Europe, North and South America as well as South and Southeast Asia.

Nima also takes social obligations seriously .He is a person who is genuinely concerned about helping underprivileged people and has been endeavoring to fulfill his social responsibility through “Friends of Nepal”, a non profit, non governmental organization raises charity from visitors and other donors for essential infrastructure development such as hospital buildings, schools, orphanages and other projects that directly benefit the poor, especially in those regions where he operates his treks.

Construction of the Shree Himalaya Primary School in Namche, the Panchakanya Higher Secondary School in Shydul, Dhading and the Highway Community Hospital in Malekhu and the providing ongoing support to all the three projects as well as granting scholarships to some 26 poor students in Kathmandu are a few achievements towards this end. He intends to continue supporting such social causes and give back something to the people of this community as well as those outside his community.

He became to first Nepali to receive the highest Italian honor "the Knight of the order of the Star of Italy" in 2016 from the President of Italy.